As the backpacks come out and classrooms fill up again, there’s one lesson businesses shouldn’t overlook: Back to School season is also Back to Strategy season. At VI Web Media, we know how powerful this seasonal shift can be for brands ready to reconnect, refresh, and reengage their audiences. While kids hit the books, it’s […]
Category: Customer Engagement
How Businesses Can Improve Their Online Presence
In today’s digital-first world, your online presence isn’t just a part of your business—it is your business. Whether you’re a local service provider, an online retailer, or a B2B company, potential customers are searching for you online before making decisions. So how can you make sure your business shows up—and stands out? Here are key […]
What Your Audience Really Wants: Creating Business Content That Connects
When it comes to content, most businesses think in terms of what they want to say—but the real key to successful marketing is understanding what your audience wants to hear. Whether you’re creating videos, blogs, social posts, or emails, the most effective content is rooted in your viewers’ interests, needs, and values. Here’s what today’s […]
Honoring Juneteenth on Social Media: Why Your Brand’s Voice Matters
As a social media management company, we help businesses build their voice, connect with communities, and share their values. One of the most meaningful ways a brand can do that is by showing up with purpose—especially on days like Juneteenth. What is Juneteenth?Juneteenth, celebrated on June 19th, marks the day in 1865 when enslaved African […]
How to Get Customers to Engage with Your Social Media
In today’s digital world, simply having a social media presence isn’t enough. Businesses must actively engage their audience to build relationships, boost brand loyalty, and ultimately drive sales. But how do you get customers to interact with your content instead of just scrolling past it? Here are some tried-and-true strategies to increase engagement on your […]