Blogging is one of the most powerful tools in your business’s marketing toolkit. It helps build authority, boost SEO, and create a connection with your audience. But just like anything else in business, there’s a right way—and a wrong way—to do it. Whether you’re just getting started or trying to level up your content game, here are some key do’s and don’ts to keep in mind.
✅ DO: Know Your Audience
Before you write a single word, get crystal clear on who you’re writing for. Are your readers other businesses? Homeowners? First-time buyers? Understanding your audience will shape your tone, content, and even the topics you choose.
Pro tip: Think about the questions your customers ask you all the time. Those make great blog topics!
❌ DON’T: Write Just to Please Google
Yes, search engine optimization (SEO) is important—but if you’re stuffing your blog with awkward keywords just to rank higher, your readers will notice. And they won’t stick around.
Focus on writing content that’s genuinely helpful. Use keywords naturally and always prioritize human readers over algorithms.
✅ DO: Be Consistent
Whether it’s once a week, twice a month, or monthly—set a blogging schedule and stick to it. Consistency builds trust and helps your site stay fresh in Google’s eyes.
Tip: Create a content calendar to map out posts in advance so you’re never scrambling for a topic at the last minute.
❌ DON’T: Treat It Like a Sales Pitch
Your blog is not the place to constantly hard-sell your services. If every post reads like an ad, you’ll turn readers off. Instead, use your blog to educate, inform, and inspire.
Position yourself as a helpful expert. When readers trust you, they’re more likely to become customers.
✅ DO: Share Personal or Behind-the-Scenes Content
People do business with people. Sharing a peek behind the curtain—like your company’s story, employee highlights, or a recent community event—makes your brand more relatable and human.
It doesn’t all have to be polished and perfect. Real beats robotic every time.
❌ DON’T: Forget to Edit
Spelling mistakes, broken links, or clunky formatting can make your business look unprofessional. Always take the time to proofread your blog before hitting publish—or better yet, have someone else review it.
✅ DO: Add Visuals
Images, videos, infographics—they all help break up text and keep readers engaged. A photo of your team on the job or a quick how-to video can make your blog post way more impactful.
❌ DON’T: Ignore Promotion
Writing a blog is only half the battle. Make sure to share it! Post it on your social media, email it to your list, and include links to it on relevant pages of your website.
The more eyeballs on your content, the more value it brings to your business.
Build Blogs for Your Business
Blogging isn’t just about writing—it’s about building trust, solving problems, and creating lasting connections with your audience. Follow these do’s and don’ts, and you’ll be well on your way to building a blog that works for your business—not just another task on the to-do list.
Want help brainstorming blog ideas or setting up a content calendar? Let’s chat—I’ve got your back.